Animation Proposal Template - Copy Below ✨
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Explainer Motion GFX Video

Animation project
Deliverable Type
Final Render(s) 🔨,  Project File(s) 🗄️
Typical Project Length
 15 - 30 days

The Scope

I'll work with your team to discover your goals, target audience, and guidelines for a [Insert length of video] 2D animated explainer video. When information starts to get complicated and an infographic just won't do it's time to create an explainer video.

The project aims to create an informative and visually engaging motion graphics video that explains [Concept/Product/Service] to the target audience of [Client/Organization Name].

[DESCRIBE YOUR CLIENT'S SPECIFIC GOALS AND HOW YOU HOPE TO ACHIEVE THEM USING YOUR UNIQUE PERSPECTIVE AND EXPERTISE]


A personal note:
Add a personal message.

Project Details

1   90 second video

Process & Approach

[DESCRIBE YOUR PROCESS - EVERY DESIGNER HAS THEIR OWN PROCESS]

I will provide:
-Motion Design
-Creative Direction
-Voice Over Scratch Track (for timing if not provided)
- Animation

You will provide: (I can help with some of these for an additional cost if you are not able to provide)
-Video Script
-Voice-over recording (scratch track & final record file)
-Music Selections

PROCESS

Discovery/ script discussion:
- Collaborate with the client to understand the core concept, key messages, and goals of the explainer video.
- Develop a comprehensive plan for creating the motion graphics video, including visual style, script, and animation techniques.
- Consult with a copywriter/script writer to develop a clear and concise script that effectively communicates the concept to the audience.

Mood Boards & Story Boards:
- Develop style frames/mood boards based on goals
- Develop a storyboard that outlines the visual sequence and transitions of the motion graphics video.
- Ensure the storyboard aligns with the script and effectively conveys the message.
- Design the visual elements, characters, icons, and backgrounds that will be used in the motion graphics video.
- Ensure the visual design aligns with the client's branding and desired aesthetic.

Animatic/Motion Test:
- Animate 10-15 second motion test to confirm the animation style

Animation Round 1:
- Animate based on storyboards & approved motion tests using After Effects

Get Feedback

Animation Round 2:
- Make adjustments to animations

Get Feedback

Editing/Final Touches:
- Add any textures/extra layers to animations
- Edit video for timing and pacing

Get Feedback

Final Render/Delivery:
- Final QC and delivery to client

Who's on the Team
Animator (2D)
Designer

What's Included
Design
Creative Direction

Things to Note
Work Hours (Flexible)
Stakeholder feedback must be collected in one document/place prior to providing feedback
Add'l deliverables outside of the outlined scope of work will be an additional scope of work + additional cost
Timeline and turnaround-time highly dependent on feedback

Availability

15 - 30 days minimum project length

April 2024
May 2024
June 2024
July 2024
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