Brand Design Proposal Template - Copy Below ✨

Design Your Brand's Visual Guidelines - Template

Brand Design project
Deliverable Type
Document(s) 🗃,  Design File(s) 🎨
Typical Project Length
 15 - 25 days

The Scope

The goal of this project is to take your company goals and turn them into a visual identity that can stand the test of time and differentiate you from your competitors. It’s not enough to slap a logo on a website and call it a day - you need a designer who can think through your brand’s visual architecture and set you up for success.

What is not included:
- Brand Strategy & Research is not included in this experience.
- No more than ONE logotype design (B&W AND Color versions included). Please specify add-on logo design if you require more than one logo.
- No more than ONE logomark design (B&W AND Color versions included). Please specify add-on logomark design if you require more than one logo.
- Custom Iconography is NOT included but is available as an add-on.

Project Details

1   Primary Colors - Set of new primary brand colors
1   Logo Set
1   Brand Visual Guideline(s)
1   Primary & Secondary Brand Fonts
1   Secondary Colors - Set of secondary brand colors

Process & Approach

Your organization will provide as much information as possible about your current brand infrastructure - how customers currently interact with your brand, current brand collateral, and your company's likes/dislikes about your current brand, etc.

Discovery Call - Branding
We will discuss your organization's, goals (short-term and long-term), target customer/audience, style preferences and brand strategy. This will also be an opportunity to review any reference materials and handoff any existing relevant assets.

Mood Boards / Concept Development:
Using the information gathered in the discovery phase I will create up to three directions for creative/moods.

Concept / Direction Presentation:
We will review up to three creative directions. The goal of this presentation will be to decide on one direction and gather feedback for the first round of design.

Design: Round 1
Work will begin on logotype, logomark, primary/secondary colors, and font choices.

Design Presentation Round 1:
We will review the logotype, logomark, colors, and fonts. The goal of this presentation will be to gather feedback for design Round 2.

Design: Round 2
Using the feedback from Round 1, the logotype, logomark, colors, and fonts will be refined, while fleshing out broader visual guidelines (including usage guidelines, logo sizing, etc).

Brand Visual Guidelines Presentation:
We will review the brand visual guidelines, including the updated logotype, logomark, colors, fonts, usage guidelines, and brand applications. The goal of the presentation will be to gather a final round of feedback.

Approval and Final Delivery:
I will apply your final agreed-upon feedback to all deliverables and deliver all final files.

Who's on the Team
Brand Designer

What's Included
Creative Direction
Concept Development
Prepared design files (to spec)
Brand Identity Package included
Final Project Files included

Things to Note
Work Hours (9 AM - 5 PM)
Stakeholder feedback must be collected in one document/place prior to providing feedback
Timeline and turnaround-time highly dependent on feedback
The client is responsible for all expenses accrued for any extra licenses or equipment
Available Add-on Services
Custom Brand Icons
1 x Additional Logo Mark Design
1 x Additional Logo Type Design


15 - 25 days minimum project length

April 2024
May 2024
June 2024
July 2024
Explore Brand Design Proposal Templates →