Your organization will provide as much information as possible about your current brand infrastructure - how customers currently interact with your brand, current brand collateral, and your company's likes/dislikes about your current brand, etc.

Discovery Call - Branding
We will discuss your organization's, goals (short-term and long-term), target customer/audience, style preferences and brand strategy. This will also be an opportunity to review any reference materials and handoff any existing relevant assets.

Mood Boards / Concept Development:
Using the information gathered in the discovery phase I will create up to three directions for creative/moods.

Concept / Direction Presentation:
We will review up to three creative directions. The goal of this presentation will be to decide on one direction and gather feedback for the first round of design.

Design: Round 1
Work will begin on logotype, logomark, primary/secondary colors, and font choices.

Design Presentation Round 1:
We will review the logotype, logomark, colors, and fonts. The goal of this presentation will be to gather feedback for design Round 2.

Design: Round 2
Using the feedback from Round 1, the logotype, logomark, colors, and fonts will be refined, while fleshing out broader visual guidelines (including usage guidelines, logo sizing, etc).

Brand Visual Guidelines Presentation:
We will review the brand visual guidelines, including the updated logotype, logomark, colors, fonts, usage guidelines, and brand applications. The goal of the presentation will be to gather a final round of feedback.

Approval and Final Delivery:
I will apply your final agreed-upon feedback to all deliverables and deliver all final files.