Illustration Proposal Template - Copy Below ✨

Custom Brand Illustrations - Template

Illustration project
Deliverable Type
Design File(s) 🎨
Typical Project Length

The Scope

Tell a story through custom illustrations. Whether you intend to use illustrations on your website, app, print materials, emails, or ads, working with an artist to develop illustrative depictions of your product/service can create a unique element for your brand that others can't buy.

By the end of the project, you'll receive 8 - 10 Custom Illustrations delivered as .EPS and .AI files. Depending on the intended use of the illustrations, the files may also be delivered as .PNG, .SVG, or .JPEGS.

What is not included:
No more than 10 illustrations are included in this experience
Animation of illustration assets is NOT included in this experience

Project Details

1   Illustration(s)

Process & Approach

Discovery Call - Illustration
We will discuss your organization, goals (short-term and long-term), brand pillars, target customer/audience, and brief. This is an opportunity for me to learn as much as possible about your organization’s goals, style preferences, and creative brief. You'll also hand off any existing relevant assets.

Research & Concept Development
I will conduct ample research about your industry, competitors, style, and brand. After gathering all the necessary information, I will put together concepts for the illustrations, which may include style guides/pillars, inspiration mood boards, and color palettes.

Concept/Creative Presentation
I will present the concept/direction. The goal of this presentation will be to get feedback/approval of a concept/direction for the illustrations.

Rough Sketches
Once the concept is approved, I will begin producing rough outlines/sketches based on the required brief and approved creative direction.

Rough Sketches Presentation
Before diving deep into illustrating, I will present some rough sketches to make sure they're going in the right direction. The goal of this presentation will be to get approval/ feedback from you before moving on to full illustrations.

Illustrations - Round 1
I will begin fleshing out the sketches with more texture, colors, style, and depth. The end of this phase will be upon delivery of the 1st round of illustrations and will require feedback from you to continue.

Illustration - Round 2
I will take your feedback notes and apply them to the illustrations before adding final touches to all required deliverables.

Final Delivery of Illustration Assets
After final approval, I will deliver the final illustrations to spec.

Who's on the Team

Things to Note
Work Hours (Flexible)
Stakeholder feedback must be collected in one document/place prior to providing feedback
Add'l deliverables outside of the outlined scope of work will be an additional scope of work + additional cost
Available Add-on Services
Custom Brand Icons


April 2024
May 2024
June 2024
July 2024
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